On any given day, a person has tens of thousands of TV shows available to watch at the click of a button. Finding and choosing the right show can feel like an impossible task, especially when you haven’t even heard of most of what’s out there. While all the other networks and streamers posted clips and gifs from their shows, we decided to use the brand new Twitter/X feature that allows for video uploads up to 2 hours in length—and posted the entire first episode of Silo on Twitter/X in one single post.
This single, organic post generated over 58 million impressions and 2 million engagements. And was Apple TV’s best performing post on Twitter/X, ever.
